Science-backed pet wellness brand founded by functional medicine veterinarian Dr. Karen Becker. Focused on longevity and preventative care, the brand provides species-appropriate supplements—such as Primitive Probiotics and Liver Lift—designed to build gut resilience and combat modern environmental toxins.

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The mission and core pillars of the brand include:

• Science-Backed Prevention: Products are created to fill gaps in traditional animal health by collaborating with vets and pet parents to prioritize resilience over reactive treatment.

• Species-Specific Formulas: The brand’s popular probiotics, for example, feature strains adapted to a carnivore's GI tract. They utilize strains sourced from wild canids, healthy domestic dogs, and soil-based organisms.

• Clean Ingredients: Dr. Becker’s formulas rely on human-grade ingredients, potent botanicals, and whole foods rather than fillers.

• Holistic Support: Offerings target a variety of canine health needs, including joint comfort (Mobility Matrix), digestive enzyme systems, and total body detox support.